It is common knowledge that the major importance of search engine optimization is to create meaningful traffic that will directly reflect to the growth of sales and eventually the growth of a business. SEOs can thus be helpful if they meet this need. SEO gives you an upper hand over your competitors. Otherwise there is no need paying for an SEO service that does not help you grow. There are a number of issues that are associated with SEO that may reduce the effectiveness. Many of these issues go unnoticed or in many cases are just ignored. Many business owners do not understand that they are a bad vice that keeps them off from attaining their goals. I have taken time and put together a number of issues that that are assumed but may impact the outcome of your business in a major way. Local SEO Phoenix is a company who ranks businesses at the local level. Hopefully the tips below will help your business when it comes to avoiding the challenges you may face.
Most of the websites are built in a revolving manner. They therefore have a main page and then put in redirects from this main page. This is not a bad idea. It however gets nasty when you have to get a chain of redirects. You want to get to certain page but because it has been redirected, you end up following a very long process going through a chain of redirects. This will end up consuming a lot of time. Remember that the people who will be visiting your site are customers and need to get information the fastest way possible. Once you make a chain of redirects, you increase the time needed to get to a certain page and this may put off the customer. Having many redirects may end up reducing the link authority. Some people believe that the authority of the mother page is passed on to the redirects and that it does not affect the authority of the link page. Some business owners have increased traffic to their sites by altering the redirects to become a one-to-one redirect.
This is a very common problem. It is not hidden in any manner and one might wonder why the issue is not addressed or avoided when the website is being created. Layered navigation is when you perform a search and find many similar links listed down in the results. The main reason for this is many products. A website that deals with many products and uses the same keyword is likely to face this problem. This leads to reduction in the authority of the site because of the duplicated results. The good news however is that this issue can be easily solved through a number of ways. The best way is by providing the customer the opportunity to select the items or products they want to view from a customer’s listing page. This way you will make sure that only one URL is being indexed. If you need Phoenix seo services don’t hesitate to contact us, we will be happy to help you out anytime.