Technical Issues that Affect the Effectiveness of Local SEO

search engine rankings picture

It is common knowledge that the major importance of search engine optimization is to create meaningful traffic that will directly reflect to the growth of sales and eventually the growth of a business. SEOs can thus be helpful if they meet this need.  SEO gives you an upper hand over your competitors. Otherwise there is no need paying for an SEO service that does not help you grow. There are a number of issues that are associated with SEO that may reduce the effectiveness. Many of these issues go unnoticed or in many cases are just ignored. Many business owners do not understand that they are a bad vice that keeps them off from attaining their goals. I have taken time and put together a number of issues that that are assumed but may impact the outcome of your business in a major way. Local SEO Phoenix is a company who ranks businesses at the local level. Hopefully the tips below will help your business when it comes to avoiding the challenges you may face.


Redirect Chains

Most of the websites are built in a revolving manner. They therefore have a main page and then put in redirects from this main page. This is not a bad idea. It however gets nasty when you have to get a chain of redirects. You want to get to certain page but because it has been redirected, you end up following a very long process going through a chain of redirects. This will end up consuming a lot of time. Remember that the people who will be visiting your site are customers and need to get information the fastest way possible. Once you make a chain of redirects, you increase the time needed to get to a certain page and this may put off the customer. Having many redirects may end up reducing the link authority. Some people believe that the authority of the mother page is passed on to the redirects and that it does not affect the authority of the link page. Some business owners have increased traffic to their sites by altering the redirects to become a one-to-one redirect.


Layered Navigation

This is a very common problem. It is not hidden in any manner and one might wonder why the issue is not addressed or avoided when the website is being created. Layered navigation is when you perform a search and find many similar links listed down in the results. The main reason for this is many products. A website that deals with many products and uses the same keyword is likely to face this problem. This leads to reduction in the authority of the site because of the duplicated results. The good news however is that this issue can be easily solved through a number of ways. The best way is by providing the customer the opportunity to select the items or products they want to view from a customer’s listing page. This way you will make sure that only one URL is being indexed. If you need Phoenix seo services don’t hesitate to contact us, we will be happy to help you out anytime.

Steps that Bloggers Forget with SEO Blog Post Publishing

When people start blogging, they think they only need to click and add new posts, typed up with some paragraphs, and then click publish. Then they just sit back and think that they will generate interest and traffic just because a site is live. Only to face the cold hard truth that that is only half the battle.

Now most people who figure this out just give up and call it quits. The other 1% actually take the time to study and realize it’s way more complex than they ever imagined, which isn’t a bad thing. If you are new to the world of blogging,  Phoenix SEO Services, or just internet marketing in general the information below will be very helpful for your online career.

Research Those Keywords

Before writing any article, you need to ask yourself some questions. What are your readers looking for and is it already available on the internet. You can do this by searching various keywords on the Google keyword Planner, which is a research tool going over the keywords typed in and how many people search those keywords. SEO Phoenix has a yelp page that you can even learn more from. You will want to make sure your blog post targets the most searched for terms.

Fine-tuning Your Content Headline

If you are using a keyword like “Healthy Skin” as the term you are wanting to rank for, you need to make sure that the word is as close to the front of the headline as possible. Below are some examples:

  • Top 5 Inspirational Tips for Entrepreneurs
  • 10 Best Extensions for Online Entrepreneurs
  • 10 Best Planned Pricing Evaluation Tables

here you will note that the keywords switched as the phrase best designed is another phrase that most people search for based on the provided keyword lists. To learn more make sure to checkout Elite Phoenix SEO on Manta.

Image SEO Benefits

Did you know your Images play a huge factor when it comes to SEO? When you put an image on your site you will want to make sure to save that image under a file name of  a keyword you would like to rank for. Doing this will allow the search engines to see what your page is about when they visit your website.

Provide Relevant Videos

This day and age if you aren’t producing high quality videos show casing your product or personality you are really missing out. For one most people would much rather a video than just text. Videos allow them to connect with you on a deeper level and keeps the visitor more engaged.  Adding your Videos to sites like Youtube could have a huge SEO impact for your business as well!

We will keep this post as basic as possible. Keep your eyes out for our next one, we will go deeper into more advanced tactics like building back links, title tags, meta tags, internal linking and more! Hope you found this helpful :)